Volvo Cars,
world-renowned Swedish football star Zlatan Ibrahimovic and leading pop music
producer Max Martin now join forces
to celebrate Sweden in an exciting new marketing campaign. The cooperation
between the three Swedish icons is based on a shared will to highlight Sweden’s
nature and people.
“Sweden means a lot to Volvo. With this campaign we want to
celebrate Sweden and spirit that is the reason why we are able to lead in areas
like safety, design and environment. And we are extremely proud to do this
together with Zlatan and Max Martin”, said Åsa
Borg, Marketing Director at Volvo Cars Sweden and coordinator for the campaign.
Zlatan Ibrahimovic, better known by his fans as simply
‘Zlatan’, is the biggest football star that Sweden has ever known and one of
the best players currently in the game. He won league titles with world-class
teams like Barcelona, Juventus,
Internazionale, AC Milan, Paris Saint-Germain and Ajax and was chosen as
Swedish footballer of the year no less than eight times. He is also the captain
of the Swedish national football team.
Meanwhile, Max Martin is a giant in the music industry. He
has produced and written hit songs for world famous artists like Backstreet
Boys, Kelly Clarkson, Pink, Bon Jovi, Britney Spears, Taylor Swift, Christina
Aguilera, Bryan Adams and Celine Dion.
The campaign that brings together Volvo Cars, Zlatan and Max
Martin was inspired by the earlier Volvo Cars/Swedish House Mafia cooperation.
But this time the film for the campaign has been shot in the northern part of
Sweden, together with Zlatan, his wife and their two sons.
The Volvo XC70
features prominently in the film, while the music is written and produced by
Max Martin as a modern interpretation of the Swedish national anthem, performed
by Zlatan who is reciting the lyrics.
The campaign with the XC70 is primarily aimed at the Swedish
market, but Volvo Cars will also produce an additional film featuring the Volvo
XC60 for international use. The campaign will be rolled out into additional
markets over the coming weeks and months.
“This project is something I have joined with all my heart.
I always loved cars, and when you have a family Volvo is the perfect choice.
This celebration to Sweden is going to be a memory for life. And the end
result, with this new version of Sweden’s national anthem, is just magic,” said
Zlatan Ibrahimovic.
“Volvo, Zlatan and Max Martin are all part of a modern
global society. But we all find our inspiration, peace at mind and recharge our
batteries in Sweden. That’s why we have created this celebration to Sweden’s
nature and people,” said Åsa Borg.
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