Three cities. Three
continents. One world premiere. Yesterday,
Monday 29 July 2013, saw the simultaneous ceremonial unveiling of the BMW
i3 in London, New York and Beijing. The first premium car to be
purpose-designed as an all-electric vehicle was revealed to the public for the
first time by six BMW Group board members in the various metropolises.
The highlight of the London event came after the formal
unveiling of the BMW i3 when the BMW Group hosted a launch party at Old
Billingsgate Market. Some 600 people joined the BMW Group and star guests
Sienna Miller and James Franco to celebrate the debut of the BMW i3.
