If you expect the next 100 years of
BMW to be anything like the previous 100 years, you’re going to be incredibly disappointed. In fact, it’s entirely possible that within the next ten years, our beloved Bavarian brand changes more than it has in its previous one hundred. At least
BMW Sales and Marketing Chief, Ian Robertson, seems to think so.
“In our view the next 10 years are probably going to involve more change and more dynamics than we have seen in the last 100,” said Robertson last week at the Automotive News Europe Congress. “The challenge for us as an industry is: Don’t enjoy the warm water because it’s not going to end well.”
