Kia Motors is on
a roll, winning another award at the Los
Angeles Auto Show. In addition to the K900
(Qurois), the Kia Sorento also
caught the attention of many people, especially among the Hispanic community.
Kia Motors
top-selling crossover utility vehicle, the 2014 Sorento, was recently named one of the “Top 10 Cars of the
Year” by the Hispanic Motor Press Awards. The Sorento took top honors in the
competitive crossover segment of the annual survey of influential Hispanic
journalists by virtue of its sleek styling, improved ride and handling and
outstanding value proposition.
“Quality and value have universal appeal among car buyers,
and the Kia Sorento offers both,” said Michael
Sprague, executive vice president, marketing & communications, KMA.
“With its multiple trim levels and wide array of standard features – all at an
affordable price – the Sorento has earned many accolades, and we’re honored to
count the Hispanic Motor Press Awards recognition among them.”
“The crossover segment is gaining popularity among
consumers, and the size and attributes of these vehicles fit the needs of the
family. The all-new Kia Sorento shows that this automaker is paying attention
to what consumers want today. It won not because of its price, but because it
is the best overall value in its class,” said the HMPA jury director, Ricardo Rodriguez-Long.
The Hispanic Motor Press Awards, which began in 2010, honor
the Top 10 Cars of the Year annually at the Los Angeles Auto Show. The Hispanic
Motor Press Awards jury evaluates vehicles in 10 categories and in search of
offerings that represent the best value, design, comfort, safety and
functionality for Hispanic families.
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