Mercedes-Benz
again grew its unit sales in May with vehicle deliveries to customers that are
unprecedented for the month of May (121,360 units, +7.3%). The Stuttgart based
manufacturer also posted a new sales
record for the period since the beginning of the year with 562,824 units sold
(+5.9%). The brand with the star grew strongly, especially in the NAFTA
region, Russia and the Asian markets as well as in Western Europe. This success
was mainly due to the new Mercedes-Benz compacts and the SUVs
“We are continuing the positive sales trend in May as well“,
said Dr Joachim Schmidt, Executive Vice President Mercedes-Benz Cars Sales
and Marketing. “We are posting solid increases in many markets in Europe
and Asia, as well as in the USA, at a time, when the new E-Class and the CLA
are just entering the big markets.“
Mercedes-Benz
delivered 57,759 vehicles in Europe in May (+4,9%) and thus gained market
shares in all big markets. The main sales drivers were the UK (+17.3%) and the
growth markets Russia (+13.8%) and Turkey (+93.9%). In the home market of
Germany, which is generally declining (total market -9.9%), Mercedes-Benz grew
its market share to over 9% and with sales of 22,382 vehicles successfully
defended its top position as the most registered premium manufacturer (prior
year 23,610 units).
In the USA, the Mercedes-Benz brand again posted a new
record with 24,713 vehicles sold in May (+9.8%) and maintained its rank as the
top-selling premium manufacturer since the beginning of the year.
In the Asia/Pacific region, Mercedes-Benz established itself
as market leader among importers in Japan with unit sales growth of 60.4%.
Business was also good in China (incl. Hong Kong): With sales of 17,684 units
Mercedes-Benz posted a plus of 7.0% in May, thus continuing the positive trend
of the previous months.
Among the model series, business increased, primarily due to
the compacts with the star, with May deliveries of 31,770 vehicles of the
A-Class and B-Class, as well as the new model CLA (+65.6%). In early May, the
compact coupe was voted as “Germany’s Most Beautiful Car“ by readers of the
automotive magazine “Auto Bild“. After winning the award with the new A-Class
last year, Mercedes-Benz is now the all-around winner of this renowned beauty
contest for the fifth consecutive time.
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