Michael Sprague,
executive vice president marketing and communication, KMA, accepting the award
for the 2015 Kia K900
Kia is the
defending champion of the International
Car of the Year (ICOTY) award organized by Road & Travel Magazine! During the 2015 LA International Auto
Show, the Kia K900, known as Quoris in some markets, was honored by Road
& Travel Magazine as the most emotionally compelling vehicle for 2015. It
is the first time in the award’s history that the same brand was selected for
three consecutive years. Previously, we were recognized for our premium sedan,
the Cadenza, and our best-selling Optima midsize sedan.
Road & Travel Magazine honors a single annual winner
each year after taking into consideration product attributes as well as the
auto brand’s marketing effort to connect emotionally with the consumer. “Three
years in a row for the same brand is a first for Road & Travel Magazine,
and it says a lot about Kia’s growth and its continuous introductions of
exceptional new vehicles,” said Courtney Caldwell, editor-in-chief of Road
& Travel Magazine.
“To win the
prestigious ICOTY award three years running is a clear indication that our
products consistently offer a world-class balance of design, amenities, luxury
and value for today’s discerning car buyers,” said Michael Sprague, executive
vice president of marketing & communications of Kia Motors America. Kia is
especially proud of the K900’s big win, for it is the model that perfectly
embodies our commitment to repeatedly defying conventional industry thinking.
We are thrilled to have our bold moves noticed, and to continue redefining the
luxury automobile for every car enthusiast out there.
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