* Global sales
of 30,372 cars, up 2.6 per cent versus January last year *
Continued positive development in China and a strong outlook * Japan up
132 per cent on buoyant demand for Volvo’s V-line cars
The United States and
China continue to represent Volvo Cars’ two largest markets and the company’s
target for 2014 is to grow globally supported by stronger product offers, not
least by the introduction of the new Drive-E engines for which demand is
exceeding expectations.
With retail sales of
5,810 cars, China became Volvo Cars number one market in January. The
newly-launched long-wheel-base Volvo S60L model has been well received with
Chinese buyers – a promising sign for the rest of the year. The main growth
drivers in January were the Volvo V40 and XC60 models, and Volvo China reported
a sales increase of 21.6 per cent versus the same month in 2013.
The United States reported retail sales of 3,792 cars, a decrease versus last
year, explained by a general downturn on the US car market as well as
extraordinarily high sales in January last year. The Volvo V60 has just arrived
in the US market and the positive dealer and media reactions are now followed
by a build-up of a strong customer order book.
Retail sales in
Sweden were up by 19.6 per cent with
the Volvo XC60 and XC70 models the main growth drivers. Demand for the
XC-models is expected to receive a boost from the “Made by Sweden” advertising
campaign starring the Swedish football star Zlatan Ibrahimovic. Volvo Cars’ share of the Swedish market remains
at a high and stable at approximately 20 per cent with four Volvo models on the
top 10 list of best selling cars.
While Volvo Cars’ Western European retail sales declined
somewhat in January, the retail order situation is extremely strong pointing at
a positive development going forward. Volvo Cars is aiming at strengthening its
presence in Europe by launching new products such as the new engine family
which has been very well received.
Japan is one Volvo Cars’ key growth markets and January
marked a strong start of the year with retail sales increasing by 132 per cent
versus last year.
“January marks a positive start of a growth year for Volvo
Cars and we have a tremendous amount of good news to look forward to during
2014”, says Alain Visser, Senior Vice President Marketing, Sales and Customer
Service at Volvo Cars. “Not only will the fantastic all-new Volvo XC90 be a
milestone for us, we will also strengthen other product offers as well as
improving our presence in several key markets, all of which will grow our
volumes and market shares”.
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