Volvo Car Group
(Volvo Cars) has established a partnership with the Swedish company POC, which develops high-tech
protective gear for gravity sports athletes. The two companies will exchange
knowledge in order to explore new ideas within safety and design.
“POC’s products blend functional design with
lightweight, high-performance materials that offer the ultimate sense of
freedom and protection when things really get rough. This is perfectly in tune
with our aim to make functionality and safety an emotional experience,” says Thomas Ingenlath, Senior Vice President
Design at Volvo Cars.
“Just like their high-tech sport gear, our cars blend
sophisticated design with strength and intelligent capability. Having the right
gear – in our case the car – builds peace of mind and confidence. This in turn
enables you to fully enjoy your drive and your adventure,” adds Thomas
Ingenlath.
Initial focus on cars
and cyclists
The new partnership will explore and use the possibilities
to extend the safety knowledge and product offer for Volvo Cars as well as POC.
The first results will be presented in the second half of 2014. An initial
research and development project focuses on communication between cars and
cyclists.
“Communication with cyclists around the car is a
possible extension of our groundbreaking Pedestrian and Cyclist Detection
technology. Providing the cyclist with confirmation that he or she is seen by
the vehicle can make interaction between cars and cyclists smoother and safer
in urban areas,” says Jan Ivarsson,
Senior Manager, Safety Strategy and Requirements at Volvo Cars.
Mutual vision
“With POC’s mission of doing the best we can to possibly save
lives and reduce the consequences of accidents for gravity sports athletes and
cyclists, it's a treasure to interact on cycling safety together with Volvo
Cars. They have the vision, competence and experience and have been leading the
development within road safety for more than 80 years, “ says Stefan Ytterborn, CEO and founder of POC.
Thomas Ingenlath, Senior Vice President
Design, Volvo Car Corporation
Inspiration for the
new concept car
The design of the new Volvo Concept XC Coupé, which will
make its world debut at the 2014 North American International Auto Show in
Detroit, is inspired by the design of modern sports gear.
“Several orange details and exterior graphics combined
with bold use of matte rubber mouldings, which cover the rear of the car, add
to the highly functional expression of the design,” says Thomas Ingenlath.
Jan Ivarsson, Senior Manager Safety
Strategy & Requirements, Volvo Cars Safety Centre
Supports
repositioning
The Volvo Concept XC Coupé has a strong connection to both
an active outdoor lifestyle and Volvo Cars’ aim to offer customers a
world-class safety and support package.
“The partnership with POC will be inspiring and
fruitful. Both of our companies have a strong emphasis on safety and
protection. POC can inspire us to make safety an emotional experience and to
create even more desirable cars,” concludes Thomas Ingenlath.
Stefan Ytterborn, CEO and founder of
POC
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