* Between the afternoon of February 7th and the morning of
February 10th, Ram Truck received more
than 8,000 Ram 1500 EcoDiesel orders, which quickly filled the initial
allocation for the exclusive powertrain * First
round of Ram 1500 EcoDiesel orders account for more than 50 percent of the
total order mix * Special order rate nearly twice the corporate average –
an all-time high * Overwhelming response attributed to best-in-class 28 MPG
with 9,200 lbs. of towing capacity and strong consumer demand for exclusive
light-duty diesel * Actual customer orders for the Ram 1500 EcoDiesel take
priority over dealer stocking orders
On the heels of EPA’s certification of 28 MPG, Ram Truck
opened the initial order allocation for the 2014 Ram 1500 EcoDiesel to receive
a flood of orders from dealers across the nation. More than 8,000 trucks
equipped with the fuel-sipping engine that packs 420 lb.-ft. of torque have
been placed—just over 50 percent of the total mix. Even more surprising is the
amount of orders already paid for by customers— twice the corporate average of
sold customer orders on a truck that customers have yet to test drive.
“The Ram 1500 is the only half-ton truck available with a
diesel, so we see this as incremental business by having the only truck that
can offer best-in-class fuel economy of 28 MPG combined with 9,200 lbs. of
towing capacity,” said Reid Bigland,
President and CEO — Ram Truck Brand, Chrysler Group LLC. “It’s every truck
manufacturer’s dream to have this kind of initial order demand for a product.
Fuel economy is the No. 1 request of half-ton buyers and the Ram 1500 EcoDiesel
delivers without compromising capability.”
The EcoDiesel-powered
2014 Ram 1500 has earned a 28-mpg rating from the U.S. Environmental
Protection Agency (EPA), the best highway-cycle test result ever achieved by a
full-size, half-ton pickup. It also exceeds the EPA highway rating for the
top-ranked small pickup. The breakthrough results mean Ram keeps the half-ton
fuel-economy record set last year by the 2013 Ram 1500. Equipped with a
3.6-liter Pentastar V-6 gasoline engine, the truck earned 25 mpg highway, a
rating that stands for model-year 2014. The Ram 1500 now owns the half-ton
pickup segment’s top two spots in the EPA’s 2014 highway fuel-economy rankings.
Production of the 2014 Ram 1500 EcoDiesel began in February
with a group of specialized trucks in popular configurations. Normal processes
place the initial build under quality review to assure every truck meets or
exceeds targets. Shipping is expected in March, keeping the planned delivery within
the first quarter of 2014.
Although Ram has reached its first planned order allocation
numbers in three days, customers who special order the new truck will have
priority in the build. Orders for dealer stocking will be filled once sold
customer orders are filled. The next order allocation of Ram 1500 EcoDiesel
trucks will open in early March.
Ram 1500
Ram 1500 - the most recognizable pickup on the road -
delivers best-in-class fuel economy of 18 MPG city and 25 MPG highway with a
truckload of pioneering, fuel-saving systems including a fuel efficient and
powerful 3.6-liter V-6 engine and first-in-segment technologies: TorqueFlite
eight-speed automatic transmission, stop-start system, thermal management
system, pulse-width modulation and active aerodynamics, including grille
shutters and air suspension. For 2014, the Ram 1500 offers a new, 3.0-liter EcoDiesel
engine that delivers an outstanding combination of best-in-class fuel
efficiency 28 miles per gallon (mpg) - unsurpassed torque and up to 9,200
pounds of towing capability.
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