mercoledì 2 ottobre 2013

Daimler announces new Mercedes-Benz Cars plant in Brazil

 In the picture, 
-->Philipp Schiemer, CEO Mercedes-Benz do Brasil & Daimler Latin America, Andreas Renschler, Management Board member for Production and Procurement at Mercedes-Benz Cars and Mercedes-Benz Vans, Brazilian president Dilma Rousseff and Fernando Pimentel, Brazilian minister of Development, Industry and External Market

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Local production capacities in Brazil for next-generation C-Class and GLA • Contribution to Mercedes-Benz 2020 growth strategy • Start of Production as early as 2016 • Investment of around EUR 170 million • Andreas Renschler: “Brazil is an important future market. With our local production we accept the challenge and take on the competition.”

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Daimler expands in Brazil by adding a new facility to the global passenger car production network of Mercedes-Benz Cars. In the future, the next-generation C-Class and the GLA will be produced for the local market in a new assembly plant in Iracemápolis near São Paulo. Brazilian president Dilma Rousseff jointly signed the framework contract with Andreas Renschler, Management Board member for Production and Procurement at Mercedes-Benz Cars and Mercedes-Benz Vans, and Philipp Schiemer, CEO Mercedes-Benz do Brasil & Daimler Latin America, today. According to the current planning, the first vehicles will roll off the line as early as 2016. An investment of around EUR 170 million has been earmarked for expansion planned in the first stage.
Andreas Renschler: “Brazil is an important future market. With our local production we accept the challenge and take on the competition. The new facility stands exemplarily for the expansion of our global production network – we thereby approach our customers even more.” Regarding the strategic importance of the future local production program, Renschler also said: “With the next generation of the C-Class and the GLA, we will be localizing two highly attractive products with top Mercedes quality, for which we see great potential in the Brazilian premium segment.”
“With the local production of cars, Mercedes-Benz stands out as the only company to act in all segments of mobility in Brazil, with cars, trucks, buses and vans”, said Philipp Schiemer, CEO Mercedes-Benz do Brasil. “The proximity of our production footprint in São Paulo and Minas Gerais will also allow us to have a greater integration among plants and exchange possibilities for the employees.”



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