The Dacia brand
has enjoyed huge market success since the launch of Logan in 2004, with 2.7
million registrations to date across Europe and in the Mediterranean basin.
In under two years,
Dacia has extended and renewed its entire range. It has a line-up of attractive
vehicles, featuring the equipment required by customers across the range, and
with a choice of modern engines running on petrol, diesel or LPG. - Dacia
benefits from the quality expertise of the Renault group. To develop relations
of trust with customers,
all models ship
with a 3-year/100,00
km manufacturer’s warranty.
A brand recognized
and acclaimed by its customers
Conveying a clear promise of generosity, reliability and
affordability, Dacia has won the trust of customers and established itself on
the automotive market.
Dacia has developed an offering tailored to the differing
needs of customers on each market:
- In Europe, the
brand has enabled customers of lower income to buy a new vehicle often for the
first time,
- In the Euromed
region, Dacia has supported the economic transition by making access to the
automotive market more democratic.
By encouraging smart purchasing, Dacia is contributing to
changing customer practices. This is also reflected in a strong attachment to
the brand, which has high customer renewal rates and recommendation rates (TNS
Sofres survey 2013).
“Our customers can be recognized for their ability to
separate the essential from the superfluous, not only when buying a car, but
also in other areas. In 2005, we launched Dacia in Europe with the slogan “Be
logical, be Logan”. Since then, the Dacia range has expanded and now include
seven models, but this state of mind is more than ever a reality for Dacia’s
2.7 million customers.”
Renaud Pirel -
Marketing Director, Dacia
Another year of
growth for Dacia
In 2013, Dacia
increased sales by 19.3% to almost 430,000 units, buoyed by the success of Duster and the
renewal of the Logan and Sandero ranges.
Dacia continued to develop in 2013, moving into six new
countries: the UK, Ireland, Norway, Denmark, Cyprus and Malta.
Present in 43 countries, Dacia is building on the recent
renewal of its range to further develop its success.
“The renewal of the Dacia range and the development of our
network have made it possible to pursue commercial success in new countries
while consolidating our position in our existing markets.”
Rafael Treguer -
Dacia Marketing Director
Record sales in
Europe
In 2013, Dacia grew market share faster than any other
vehicle manufacturer. Rising one place in the rankings, it is 16th in Europe
and 5th in France.
Dacia saw record sales in Europe, with registrations up 26%
on the previous year.
Dacia reported strong
growth on many markets,
particularly France (+11.0%), Spain
(+80.9%), Portugal (+74.0%), and the Netherlands (+49.0%).
In France,
Dacia rose one
place to become
the fifth-ranking brand on
the PC/LCV market.
Dacia has four of its
models 4 in the Top 3 for consumer
sales:
- Duster is the No.1
SUV in the C segment;
- Sandero is the No.
3 hatchback in the B segment;
- Lodgy is the No. 2
compact MPV in its segment;
- Dokker is the No.
2 leisure-activity vehicle.
In Spain, the brand
posted outstanding performance
figures, with registrations rising 80.9% on the previous
year. This makes Dacia one of the Top 10 brands in 2013. Sandero was the
best-selling vehicle in consumer sales.
In the UK, where
the brand made its debut in January
2013, Dacia has already notched up
17,146 registrations for market share of 0.7%. According to Autocar
Magazine, Dacia achieved the best first-year result ever for a new brand in the
UK.
Dacia, market leader
in three countries in the Euromed region
Dacia is continuing
to make progress in Euromed. The brand
is growing strongly in Turkey,
Morocco and Romania, and is now No.1 in
Bulgaria.
In Turkey, Dacia
has overtaken long-established brands to
become the 8th ranking brand on this
market. Building on the breakthroughs
made by Lodgy (leader on its segment) and Dokker, it has market share of 4.3%.
In January, Dacia was named “Fastest Growing Light
Commercial Vehicle Brand” by the Association of Automotive Distributors in
Turkey.
In Euromed, sales
rose 7.4% on 2012 with an increase of over 17% in December alone.
No. 1 in Romania and
Morocco, Dacia continues to make progress.
In Romania, Dacia increased market share by 5.4 points in
2013 compared with the previous year, on a market that shrank by 7%.
With market share of 31.7%, Dacia is consolidating its No. 1
position.
In Morocco, Dacia
increased its market share by 4.4 points to 25.2%. Logan, the best-selling
passenger vehicle since 2006, continues to enjoy huge success. Dokker and
Duster were third and fourth in the rankings of Morocco’s best-selling
vehicles.
In Bulgaria, Dacia
is outpacing the historic leaders with market share of 10.9%.
Sandero and Duster
rank second and fourth respectively on the passenger car market, while
Dokker is No. 1
in LCV sales.
In December 2013,
Dokker Van was voted Van of the Year by the Bulgarian Press Auto Club.
A panel of more than 50 journalists selected Dokker over its
competitors, based on the following criteria: design, engines, functions, ride
safety, price and running costs.
“We are very proud to have received the Van of the Year
prize. This award reflects not only the qualities and
success of Dacia
Dokker, but also
the commitment of
our workforce to developing the Dacia brand in Bulgaria.”.
Plamen Kyaychev - Dacia
Marketing Director, Bulgaria.
DACIA, MORE THAN ONE
MILLION FANS ON FACEBOOK
The enthusiasm of Dacia community fans reflects the brand’s
commercial success.
In November 2013, Dacia celebrated its one millionth
Facebook fan, illustrating the brand’s appeal.
Dacia has been present on this social network since 2010 and
now has an international page and 20 local pages. The Turkish page alone has
more than 426,000 fans, followed by the Romanian page with 272,000 fans.
Dacia provides exclusive content and fun activities for its
community, such as the “New Duster” competition organized in November 2013 on
the Spanish, Polish and international pages. This event generated even more
Facebook page subscriptions, increasing the number of fans to 1,400,000 in
early 2014.
The social networks are an excellent way to stay in
touch with our fans in the run-up to real-life meetings such as the Dacia
picnic in France (15,000 participants in 2013) or the beach tour in Morocco.
NEW-GENERATION DACIA
VEHICLES
The launch of Lodgy in March 2012 marked the arrival of a
new generation of Dacia vehicles. These second-generation vehicles maintain the
qualities written into Dacia’s DNA and that underpin the brand’s success and
credibility: unequalled space/price ratio, reliability and a simple line-up. At
the same time, the new-generation models gain a more attractive design, the
modern features required by customers, and new engines.
A new brand identity
With its new styling, Dacia gains a stronger brand identity,
visible on all vehicles.
More contemporary exterior
styling
Dacia vehicles gain a new front end, with a grille that
links the headlights to convey a sense of width. Two horizontal bars inside the
grille accentuate the impression of strength, while adding a contemporary touch.
The lights are more finely worked, also contributing to the
vehicles’ modern looks.
The headlights and
grille become a single piece, with the design of the front end emphasized
by the use of the colour black.
The side signature remains simple with sculpted wings that
underline the vehicles’ robust strength. The wider tracks and bigger wheels (15
inches and 16 inches for the Stepway version), give the cars a stronger stance.
“The new design of the Dacia range is contemporary and
dynamic but with the same rigorous approach to form. The lines are finely
worked but without unnecessary frills. Close your eyes and you can still see
what it looks like. It’s both simple and iconic.”
David Durand - Head
of Styling, Dacia range
A more attractive
interior
The same coherence in styling can be seen inside Dacia
vehicles.
All vehicles in the Dacia range share a number of features
that underline the coherent approach to styling: round air vents, logo
integrated with the steering wheel, and door handles.
The new models feature an identical centre dash console of
modern design, with chrome-finish dial surrounds (depending on version).
As for the exterior, the higher trim levels gain a number of
upmarket features, such as the use of gloss black. The graphic design of the
seats changes to reflect the various levels of finish, with cloth of improved
quality.
The only exception to the rule is Duster, with a redesigned
front end that underlines its on-road stance and go-anywhere character. Inside,
it is immediately identifiable as a 4X4, with a new dashboard and central
console with vertical surrounds that emphasize the robust appearance of the
whole.
Generous, shared features
The new generation of Dacia vehicles ships with even more of
the features and equipment expected by customers, at a price that remains as
attractive as ever.
All the models in the
Dacia range are now available with two multimedia systems.
- Dacia MEDIA NAV,
a multimedia navigation system with a
large touchscreen. Easy and intuitive to use, the large 7-inch (18 cm)
touchscreen and its home page let users navigate easily between the six
functions on the menu page: radio, media, telephone, map, navigation and
parameters.
Dacia MEDIA NAV includes Bluetooth® technology to make
hands-free telephone calls or listen to music, and a navigation system with 2D
or 3D (Birdview) display. Personal mobile devices such as a telephone or MP3
player can be plugged into the USB port or jack, positioned on the fascia for
more ergonomic use.
- Dacia
Plug&Radio is an essential, simple and efficient multimedia system, comprising a radio, a CD player compatible
with MP3 format, Bluetooth® connectivity and USB ports and a jack on the
fascia.
Features promoting
driving comfort
All vehicles in the range are now available with power
steering as standard (Euro5 version), for improved driving comfort right from
entry-level.
A complete
line-up of dashboard instruments.
All vehicles in the Dacia range now ship with a new functional, ergonomic
instrument cluster with three dials, meeting higher standards of quality.
Depending on versions, it shows the outside temperature, time, indicator arrows
and a full onboard computer (depending on version), showing current and average
consumption, range in litres and kilometres, the distance since the last
fill-up and the distance remaining until the next scheduled servicing
operation.
The new generation of Dacia vehicles ships with new equipment:
speed limiter, cruise control, reverse parking sensors
and automatic door locking when the vehicle starts
to move.
Considerable emphasis
has also been placed on safety,
with emergency brake
assist (EBA) fitted alongside the ABS anti-locking function on all
models.
Electronic stability control is standard on most models
(optional on the basic version of Lodgy and available with the Ambience trim
for Dokker).
All versions of Duster equipped with ESC also feature
hill-start assist. This feature makes it
easier to start the car on a slope, maintaining brake pressure for two seconds
to give the driver time to start moving.
If the driver does nothing for two seconds, hill-start
assist gradually releases brake pressure so that the car can start moving.
A revised, modern
engine line-up
The speed of the expansion and renewal of the engine line-up
illustrates Dacia’s ability to develop an offering that corresponds to customer
needs.
Modern,
fuel-efficient petrol engines TCe 90
The fuel-efficient TCe 90 engine ships with Logan, Logan
MCV, Sandero and Sandero Stepway. It combines drivability with limited fuel
consumption and CO2 emissions, for lower
running costs. With its very low-inertia turbocharger and variable valve
timing, this 898 cc three-cylinder petrol engine delivers 66 kW (90 hp) at
5,250 rpm. With torque of 135 Nm available from the lowest engine speeds (90%
from 1,650 rpm), this engine provides a smooth, responsive and spirited drive.
Range is almost 30% better than on its predecessor, the 1.6 MPI
90.
TCe 115
Available on Dokker, Dokker Van and Lodgy, the TCe 115 is
the Renault group’s first direct- injection turbo petrol engine. With its
lightweight aluminum block, it is made for lighter vehicles. Efficient and
driveable, with optimized capacity (1.2l) and output of 115 hp, it delivers a
level of performance comparable to a 1.6l engine. It has torque of 190 Nm,
equivalent to that of a 2.0 engine, of which 90% is available from 1,500 rpm
and 100% between 2,000 and 4,000 rpm ensuring strong acceleration. The TCE 115
allies fuel savings with low CO2 emissions.
TCe 125
Available for the first time on the New Dacia Duster, the
TCe 125 engine is both powerful and smooth. Developing 125 hp with torque of
205 Nm at 2,000 rpm, this turbocharged petrol engine combines strong pick-up
and acceleration from the lowest engine speeds.
The TCe 125 is also a fuel-efficient engine with low running
costs. Fuel consumption is controlled and the lifetime timing chain is
servicing free. Mated to a 6-speed gearbox on New Duster, it delivers a
responsive performance while reducing both fuel consumption and CO2 emissions.
New-generation 1.5
dCi diesel engine: even higher
standards in performance and fuel
efficiency
The 1.5 dCi has already won praise for its reliability,
performance and low fuel consumption, and is a Renault group best seller.
Today, it has been further upgraded. The latest-generation model gains a more
efficient injection system and turbocharger, increasing torque by 20 Nm.
Driving pleasure is further improved and CO2 emissions kept on a tight rein.
The 1.5 dCi engine is available in 75 hp and 90 hp versions
across the range, and in 90 and
110 hp versions on Lodgy and New Dacia Duster.
The most complete LPG
line-up on the market
With LPG selling at the pump for under €1 / litre, Dacia is
continuing to promote this fuel as a cost-wise alternative. The entire Dacia
range (excluding Sandero Stepway) is available to run on LPG, depending on the
country of marketing.
The new Logan, Logan
MCV and Sandero ship with the 1.2 16V 75 LPG engine. Dacia Duster
4x2 is available in a petrol/LPG version, 1.6 16v 105 LPG,
for the Duster, Ambiance and Lauréate levels of trim (depending on the
country).
The 1.6 MPI 85 LPG
bi-fuel petrol/ LPG engine is available on Lodgy and Dokker.
DACIA, A PROMISE OF RELIABILITY Reliability based on Renault
group expertise
Dacia ranked among the most reliable brands
in 2013 in the list of the 20 most popular brands in France (reliability
survey by Auto Plus magazine
– ratio of
the number of breakdowns to the number of vehicles
entering service since 2005).
Dacia benefits from Renault group expertise in terms of
quality, along with the reinforced processes and standards of the
Renault-Nissan Alliance.
Like all the Group’s industrial sites, the Casablanca,
Tangiers and Pitesti plants implement the Renault Production Way. This
approach, common to all Renault group plants, involves applying stringent
manufacturing standards to satisfy one key requirement: high-quality products.
Dacia is also taking advantage of the reliability of
Alliance engines such as the 1.5 dCi, the
Alliance’s best-selling engine, with more than one million
sales in 2013. At the same time, New Dacia Duster benefits from
Nissan’s experience in the field of 4x4 vehicles.
Dacia meets the
reliability challenge at a competitive price
For the third consecutive year, a reliability survey by
French consumer magazine Que Choisir, named Dacia as the vehicle manufacturer
whose cars are the least expensive to service. Conducted in February 2014, the
survey involved 30,000 drivers across Europe in Belgium, Spain, France, Italy
and Portugal.
This result reflects the ongoing efforts made by Dacia to
bring customers:
- vehicles fitted
with new modern, fuel-efficient engines,
- a highly competitive after-sales offering (parts and
services),
- an excellent resale value,
- and a purchasing price that remains unchanged even though
the new vehicles in the range have been upgraded and are better equipped.
Peace of
mind in operation
and servicing
The 3-year/100,000 km
manufacturer’s warranty applies to all vehicles in the range. Vehicles will
be repaired in any network dealership to the highest standards of expertise and
with genuine spare parts. And for even
greater peace of
mind, Dacia also
offers warranty extension contracts.
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