* Digital keys now make it possible to transform the car
into a delivery pickup and drop-off zone * Over
half of people (60%) experienced delivery problems through online shopping
last year * Failed first-time deliveries cost the industry an estimated
€1billion in re-delivering costs
In a ground-breaking technology move for the automotive
industry, Volvo Cars demonstrates the world’s first delivery of food to the car
– a new form of ‘roam delivery’ services. The service, which will be showcased
at the Mobile World Congress in Barcelona, will allow consumers to have their
shopping delivered straight to their car, no matter where they are.
Volvo’s new digital keys technology means that car owners
will be able to choose their car as a delivery option when ordering goods
online. Via a smartphone or a tablet, the owner will be informed when a
delivery company wants to drop off or pick up something from the car.
Having accepted the delivery, he or she then hands out a
digital key and can track when the car is opened and then locked again. Once
the pick-up or drop-off is completed, the digital key ceases to exist. The
system is based on the functionality of the telematics app Volvo On Call,
which, among other things, makes it possible to remotely heat or cool the car
and see its position or fuel level via the mobile phone.
The technology was trialled during a pilot programme of 100
people, 86% of which agreed that ‘roam delivery’ saved them time. The
innovative use of ‘digital keys’ will now make it possible to save time, money
and reduce environmental impact, following completion of the first tests of the
concept.
With connected services such as “roam delivery”, the future
car will be much more than just means of transportation. Earlier this year
Volvo Cars launched Sensus Connect, an integrated on board navigation and
infotainment experience. Volvo Cars’ strategic partnership with Ericsson builds
further on the idea of the Networked Society by examining a host of consumer
centric concepts around the “Connected Vehicle Cloud” that will see the driving
experience revolutionized over the coming years.
Saving time and
reducing stress
Last year, 60% of people shopping online had problems with
the delivery of their item. Research revealed that people across the globe
feel increasingly stressed in their daily lives. In a report from Future
Foundation, all of the countries studied showed an increase from 2010 to 2011
when responding to the statement “I’m often under time pressure in my daily
life”.
Despite the rise of online shopping, research has also
revealed that over a half of people are not at home to receive online
deliveries, leading to further hassle and time wasted through failed
deliveries. Consequently, consumers feels significantly restricted, find
their day to day significantly disrupted which results in unnecessary and
avoidable constraints on the most precious of commodities, time.
Deliveries directly to car, allowing for ‘roam delivery’ is
one example where Volvo Cars explores the potential of connected cars to create
solutions which will simplify the customers' everyday lives. The pilot
programme has also revealed 92% of people found it more convenient to receive
deliveries to their car than at home.
New possibilities to
deliver to where persons are – not places
“By turning the car into a pickup and drop-off zone through
using digital keys we solved a lot of problems since it’s now possible to
deliver the goods to persons and not to places. The test-customers also
indicated that the service clearly saved time. And the same thing is valid for
delivery companies a well! Because failed first-time deliveries cost the industry
an estimated €1billion in re-delivering costs. We are now further
investigating the technology of digital keys and new consumer benefits linked
to it," says Klas Bendrik, Group
CIO at Volvo Car Group.
“It's all about finding solutions that are intuitive and
easy to use and that create benefits in the everyday lives of our customers.
The important thing is to make these complex and advanced systems easy to
understand for everyone, even behind the wheel. Deliveries directly to the car
are just one first example of that," says Klas Bendrik.
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