* Global sales of
40,449 cars, up 13.4 per cent versus May last year
* China sales up 60,9
per cent – new all-time-high
* Volvo Cars’ eleventh
consecutive month of growth
* Year-to-date sales
of 185,881 cars, an increase of 10.5 per cent versus 2013
The positive momentum continued for Volvo Cars in May with retail sales of 40,449 cars, up 13.4 per
cent compared to the same month last year, driven by a strong performance
in several key markets.
China set a new sales record for a single month with 7,104
cars sold in May, retaining its position as Volvo Cars’ largest market. For the
first five months of the year, Volvo Cars’ sales have grown 35.2 per cent in
China, in line with the company’s target of selling at least 80,000 cars in the
market this year. The Volvo XC60 crossover was the best-selling model followed
by the Volvo S60L sedan.
Another highlight was Sweden where Volvo Cars recorded a
21.5 per cent market share and retail sales of 6,228 cars, up 33.5 per cent
from last year. Demand for Volvo cars in Sweden has been boosted by a strong
product offer and two successful marketing campaigns. The first one featured
football star Zlatan Ibrahimovic, followed by a campaign starring music artist
Robyn focusing on Volvo’s wide range of fuel efficient Drive-E engines.
Europe as a whole also demonstrated outstanding results in
May with markets such as the UK, France and Germany growing significantly. All
in all, sales in Western Europe were up by 15.1 per cent in May, while sales
increased by 9.6 per cent in the first five months of the year. The Volvo V40
hatchback was the best seller in Europe, followed by the XC60 crossover. The
United States became Volvo Cars’ third largest market in May with 5,014 retail
sold cars, down 20.6 per cent from last year. For the full year, the company
expects a turnaround in the US, built on new product launches and marketing
investments initiated by a new leadership team.
“I am very pleased to see that customers appreciate the new
products Volvo Cars’ has put to market and we have still not rolled out all
variants of the new Drive-E engine range,”, says Alain Visser, Senior Vice President Marketing, Sales and Customer
Service at Volvo Cars. “I also believe that the launch activities around
the all-new Volvo XC90 will further boost the interest in our brand and
products”.
The Volvo XC60
was the best-selling model in May with 11,823 sold cars (2013: 9,706), followed
by the Volvo V40 and V40 Cross Country for which deliveries reached a total of
9,025 cars (7,944). The third best-selling model was the Volvo V60 with 5,480
cars (3,811). Sales figures by model can be found in the Sales Volumes section
of the Global Newsroom.

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